透過消費者覺醒的力量，選擇對環境無害的產品，就是愛地球的表現唷。
"Your choices make a world of difference. Do you want to live life to the full while respecting nature? Then Generation Awake is for you. It's all about opening our eyes to our consumer choices and the consequences they have on the earth's natural resources. When you're part of Generation Awake, you're aware that your choices not only change your world, but also the planet. "
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